Firestone, the iconic American tyre brand, is being relaunched.
Founded in 1900, Firestone has a rich racing heritage, and a huge global brand recognition. Since being purchased by Bridgestone in May 1988 the brand has largely stood still in Europe... until now.
In 2014 Bridgestone are relaunching the Firestone brand. The brand is reasserting its core philosophy which is to allow everyone the freedom to drive and discover, and aiming itself at the younger age group in the replacement market, looking for a second or third replacement tyre.